Location

The Purple Hotel is located at the corner of Lincoln and Touhy Avenues.

 

4500 W Touhy Ave
Lincolnwood, IL 60712

The Purple Hotel and the Architectural Legacy of Hausner & Macsai

Whet Moser
17 Oct, 2011
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Robert Powers, who runs the excellent chronicle of Chicago's midcentury architecture A Chicago Sojourn, has . It's unmissable if you've ever driven down Touhy, and even as it's fallen into total decrepitude—from Perry Como, to , to , , to abandonment—it's remained a cult favorite of architecture nerds. Lee Bey had a , beyond its now-kitschy glazed purple brick, back in March. (Unfortunately it's , even if you can set aside the rot.)

 

The Purple Hotel, originally known as the Hyatt Lincolnwood, was designed by Hausner & Macsai, whose real architectural legacy stretches up Lake Shore Drive. The fact that that narrow corridor isis due in part to the firm, having built , , , , the  at 3200 N. Lake Shore, and the familiar, curved , the firm's breakthrough building, which won an AIA award after it was built in 1958. the firm also did a lot of work on the University of Chicago campus, translating their concrete to a more severe architectural atmosphere with buildings for the , the , and the .

 

Of all those, it's Harbor House that John Macsai is most proud of, as he mentions several times in his:

 

I mean, Harbor House had enough innovation that most normal clients would not agree to it. But Marv was a courageous young developer, who thought that… And really, he pandered his courage into millions and millions of dollars. He’s a very successful, now retired, multi-millionaire former developer.

 

First of all, it’s three elevator towers, there are no corridors. The corridors are as long as you saw here in this building. So every apartment has minimum corridor. Every apartment looks at the lake. There are no apartments which just only face west. About a third of the apartments have split bedrooms, which was the first.

 

And we dropped the living room down three steps, which was another innovation. So you walk in and you have this wonderful high ceiling and sunken living room. But in order to maintain the symmetry, I had to put the dining area inside. And my client said—he understood why I’m doing it, and he says, "Okay, let’s see. I think it might appeal to the market." And it had tremendous appeal.

 

Well, this was the other one that the columns and the slabs are all pulled out, outward instead of pushed inward. That had two advantages. One, it doesn’t jut into the room. It moves outward, so it creates cleaner interior spaces, and a more powerful, brutal, strong exterior on the outside.

 

The late Sun-Times architecture critic , according to Macsai, considered it in the same league as Ludwig Mies van der Rohe's apartment buildings; you can see from the  what Macsai means by the external columns and slabs saving interior space and making the exterior distinctive.

 

You can see the ideas that would become Harbor House in Hausner & Macsai's , another Hyatt that's since been replaced by Luicen LaGrange's enormous . It's a fantastically odd building, looking like Mies van der Rohe on the bottom and the old, (in)famous Sun-Times building; here's a , and what it . And you can see from the pictures how the actual Water Tower wasn't lost in the towering Near North Side like it is now, something Macsai lamented:

 

The one place where I think the building uniquely respected that location, which the current building really does not, is that it was kept low—though we could have gone higher—not to dwarf the Water Tower. But what happened since, you know, to Michigan Avenue, Michigan Avenue lost that boulevard feeling and it became a canyon among these one-uglier-than-the-other high-rises. You know, the Hyatt is dwarfing it. It’s just too big.

 

Somewhere between the Water Tower Inn and the Purple Hotel was Hausner & Macsai's design for , which like their Lake Shore buildings, has a touch of the Miami coast to it. It's since been turned in to a .

 

I think the first building I saw by Macsai was done after his Hausner & Macsai years—. When I was 16, I did a summer program at Northwestern, and passed by it regularly. It's one of those buildings that's leaning towards generic, but there's a touch of craft in it; maybe it was the layout of the windows, or the distinctive, very-'90s archways, or the way the line of the porch railings continues into green pinstripes of brick. I think it was the brick, actually, a bit of  of Macsai's past.

 


 

Take a Tour Inside the Infamous Purple Hotel

Take a look at some of the galleries we found on the web with pictures of the Purple Hotel in its current state.

 

On Flickr

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